The compass
of a world called Intuition

A tool for Creativity born in the Polytechnic University of Milan. A synthesis of Design, Tarot and Gestalt Psychology.

Ok, I want to know more

«An interesting work that could help young creatives getting in touch with their subconscious minds»

– Alex Brunori, Executive Creative Director Worldgroup Italy

«An approach, apparently ludic, to face and solve evident and hidden problems»

– Alex Brunori, Executive Creative Director Worldgroup Italy

Intùiti is already used by more than 3,000 creative people around the world.

Check out how we raised more than 50,000$ on Kickstarter

Go into it. Go intùiti.

Intùiti is a pack of 78 cards that really helps you go into your deepest creative process.

It was born as a project of the Polytechnic University of Milan and it represents a new way of living the subject of creativity, an issue that is often superficially tackled. Instead of forcing the user to find an idea, as it happens with some techniques like brainstorming or the mind map, Intùiti invites to sit calmly and to feel what one has to give, remembering that creating must be a source of joy and satisfaction.

Intùiti proposes pointed suggestions, obtained from the analysis of classic tarots, that are a rich collection of archetypes. It has no divination purpose: each card is related to a thinking model that belongs to our culture, a powerful incentive that can put in motion creative and inspirational processes.

Intùiti is a synthesis of Design, Tarots, Numerology and Gestalt Psychology. At the same time it is a serious game and a powerful tool that doesn’t treat the creative act according to rigid schemas, but it brings out its bright side.

Visual incentives and Tales

Intùiti is composed of 78 cards and 78 tales (one per card) collected in a booklet, available both in italian and english language.

In the pack you will find two series of pictures: the primary intùitis and the secondary intùitis. The first ones are extensive inspirations; the second ones are more specific. To each picture corresponds an evocative tale that intensifies its sensation.

Each card represents a powerful incentive and is designed using Gestalt principles so you can recognize emotionally the related archetype.

You can play as you feel best. There are no main rules. It's a tool for creative thinking based on visual and imaginary associations, so you just have to shuffle the deck, pick a card, and "let it speak".

I wanna pick a card now

It's crazy great for

Personal Growth

Intùiti becomes your personal tool for Creative Growth: it stays in your pocket and helps you learn how to improve yourself.

Idea Generation

Intùiti gives you pointed incentives that help you enhance your creative process during group or personal brainstorming.

Meetings

Intùiti helps you to stay focused on the topics you are discussing with your colleagues and maximizes the outputs from every participant.

Give it a look: these cards are truly gorgeous!

The 22 primary intùitis:

And the 56 secondary intùitis:

Backstage

It took over one year for study and development and then other 6 months for enhancement. All the drawings are handmade and later digitalized for the industrial production.

Photo by Attilio Marasco

Intùiti is not an answer!

Often people want to find the solution to their "creative problems" in a tool or in method; they would like to have an equation, an algorithm able to solve the real issue of Creativity: to create something new. But using a "recipe" for writing a novel means to have produced something, not to have invented something.

It's important to precise: Intùiti is not an algorithmic function that can "make people creative", or a scientific method able to produce thousands of brilliant ideas. It's an inspirational tool: it's not an answer, but a continuos question.

Intùiti @ TEDx

Matteo di Pascale, author of Intùiti, tells what he discovered about Creativity at the TEDx Unito 2016.

Matteo di Pascale is an Italian designer and writer who spent all his life working with Creativity.

Wanna learn Intùiti?

As most of the useful things in the world, to get the best from Intùiti you’ll need some basic knowledge.

Wanna buy Intùiti?

Intùiti is designed and produced to be accessible for anyone in the world. You’ll surely find the version which suits your needs.

Have you tried the interactive experience?

I wanna try it now

Are you not sure yet?

Read what they say about intùiti!

"Intùiti helped me understand where to go with my company"

Lucia, entrepreneur

"I use intùiti eveyday: I draw a card and I let it lead my day"

Philippe, writer

"Intùiti changed my creative process completely! Thank you!"

Camillo, art director

"After one year of using intùiti, my creative awareness is on a different level!"

Kate, artist
OK, I want intùiti!

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